The platform is rolling out a fresh option that permits them to reduce the amount of artificial intelligence-produced media appearing in their streams. This initiative comes as the platform revealed that it now features in excess of 1 thousand million content made with AI.
Trial and Implementation
The new functionality is being tested over the following weeks before a full-scale release. This development aligns with a rise in content created by AI, fueled by emerging video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the most rapidly expanding video streams on another major platform exclusively feature AI-generated videos. A considerable share of this material is deemed low-quality AI content, a label for inferior, mass-produced content that is typically absurd or surreal.
“We know from our community that numerous viewers like content made with AI tools, ranging from computer-generated images to science explainers, and we intend to provide users the ability to see more or less of that, according to their own preferences,” commented a platform representative.
Scale of AI Content
The platform shared that there are now 1.3 billion videos on its service tagged as AI-generated. Overall, more than 100 m pieces of content are added to the platform each day, making clips made by AI a relatively small part of its complete catalog.
User Control Features
Members will be capable of decrease or raise the amount of AI content they view by using the “manage topic” option in the app and choosing AI-made media. Further subjects that currently be controlled under the filter encompass politics, clothing, beauty, and dance.
Content Labeling and Policies
TikTok’s rules oblige users to label lifelike AI-generated content, and it forbids malicious fake videos of public figures or emergencies. Any believable artificial content that is not labeled can be removed under its community policies.
In addition, the app will from now on attach an “AI-made” label to content made using its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This measure is designed to deter users from trying to bypass the tagging system.
Educational Initiatives
The company is furthermore establishing a two million dollar awareness program for professionals and groups to produce learning resources about ethical AI use. This program will benefit charitable organizations focused on teaching programming and robotics.
Platform Protection
TikTok has supported its safety measures, following controversy over plans to cut jobs for hundreds of safety staff in the UK. It is planning to cut hundreds of positions in its trust and safety division in the UK capital, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.
A trust and safety lead explained that human moderation would still have a role, but artificial intelligence can protect employees by eliminating the most distressing content before it is viewed by staff. The company announced a 76% decrease in shocking and graphic content reviewed by content reviewers over the past year due to reliance on its automated systems.
It is vital to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s very important to reduce exposure to dangerous material as quickly as possible, which is the area in which a lot of the machine support is proving valuable work at speed.”
